- Year Selected: 2015
- Age at selection: 21
- Venture: Eco Shoes
- Country: Ghana
- Sector: Consumer Products
Mabel is passionate about poverty alleviation through entrepreneurship, with a particular focus on empowering persons with disabilities with relevant skill sets unique to their needs as well as providing formal employment. She is a student social entrepreneur pursuing her Bachelors’ from university with a focus on Development Studies.
What inspired Mabel to start her business was her observation of how society disregards disabled persons. Mabel observed that this starts and is reinforced by their families who see them as a burden from the onset and not capable persons who are able to make contribution to society. She approached a friend (who is passionate about design and fashion) and together they conceptualized the innovative and inspiring Business model of Eco Shoes.
The Eco Shoes Project, an initiative that supports artisans with disabilities where she provides advice on product development, mentoring, financial and business literacy. Eco Shoes employs market-based restoration and works with local artisans with disabilities providing them a source of livelihood and giving them opportunities to escape from poverty.The business reinvests in the environment by using waste to create something of greater use and value and seeks to build a community of conscious consumers. This project today employs five people who are being paid fair wages for their work.
Mabel shares: “I seek to build a community of conscious consumers with a forward thinking team who believe resuing and recycling can turn trash into treasure.”